







- Create a more consistent social presence
- Showcase the full YLS menu + seasonal launches
- Increase local reach and engagement
- Build stronger connections with the Yorba Linda community
YLS Bakery & Cafe is a local Yorba Linda favorite serving up donuts, coffee, breakfast, lunch, and plenty of seasonal treats. I came on to help bring more consistency and personality to their social media while keeping the content fun, approachable, and connected to the local community.
The goal wasn't to completely reinvent YLS online it was to build on an already loved local brand with more consistent content, stronger storytelling, and a better way to showcase everything they offer beyond the donut case.
What I Did
Content Creation
Planned and captured photo + short-form video content highlighting everything from everyday menu favorites to seasonal launches and promotions.
Social Media Management
Turned content into an ongoing social presence with reels, posts, captions, trends, and timely promotional content.
Campaign + Content Planning
Built content around seasonal launches, holidays, promotions, events, and evergreen menu items while leaving room for trends and last-minute updates.
The Results
5 Years Together
From everyday coffee runs to seasonal launches, community events, and everything in between.
Recent performance shown from available reporting data.